From a new IPad Pro and with a new design, colorful iMacs to a purple-colored iPhone the much-awaited AirTag location tracker, and a new version of Apple TV and remote here’s a list of everything new Apple announced on 20th April 2021.
New versions of iPads
As contemplated, Apple came out with an updated version of iPad Pro with a faster processor, 5G support, a Thunderbolt port so it can connect the device to more external monitors, and a Mini-LED display.
The display will increase brightness, offer a higher contrast ratio, and improve power efficiencies for longer battery life.
Apple is also adding its powerful M1 chip to its iPad Pro line, letting many software updates which include enhanced graphics, enhanced video effects, and augmented reality characteristics.
An updated camera allows better depth and enhanced quality video, and a characteristic called Center Stage automatically zooms out during video calls or meetings, depending on the number of participants in the frame.
The new iPad Pro starts at $799 and is available for order starting April 30.
iMac with M1 Chip
Apple announced a redesigned iMac highlighting the company’s new in-house M1 chip.
The new chip lets Apple reduce the internal hardware placement — making a smaller logic board and changing the thermal system that keeps the machine cool with two small fans. The new iMac is only 11.5 millimeters long.
The M1 chip will also make iMac apps faster, with the better speed of machine learning, and let them use of iPhone apps such as Zillow and Headspace from the iMac screen.
iMac will now have a 24-inch, 4.5 K display with 11.3 million pixels. And it comes in seven colors exciting, including peach, mint, and lavender.
For users still working from home, Apple also improved the iMac’s camera. The 1080p camera’s details include auto white balance, noise reduction, and tone mapping to make the subject look better. The computer also has a new mic designed to reduce feedback noise that the subject sounds better, too.
The new iMac starts at $1,299 for four colors, and $1,499 for the other three colors plus added features. It will be available from the second half of May.
In the meantime, Apple is introducing a touch ID button to the iMac’s external keyboard for the first time ever.
The Touch ID button will be placed in the top right corner of the keyboard, like it is on the latest MacBooks, and will let users unlock their computer, switch users or make payments through just their fingerprints.
Both the keyboard and Apple’s Magic Mouse will be available in a variety of colors to match with the new range of colors on the iMac.
In what was Apple’s least guarded secret in recent history, the company finally launched AirTag, a Tile-like Bluetooth locator that attaches to items such as keys, wallets, laptops or even your car and helps you find them when they are lost.
The small, flat, circular discs with built-in chips allow anyone to find items when connected to Apple’s Find My app. It also works with Siri.
The stainless steel devices are water and dust resistant, have a built-in speaker that plays sounds to help locate them. The AirTag is packed with the Apple-designed U1 chip, which uses Ultra-Wideband technology — the same chip used in the iPhone 12.
While location trackers are not new and there are similar products from Samsung, Sony, and Tile, the U1 chip will more accurately determine the distance and direction to a lost item, Apple reports.
Accessories with Air Tag
Just like Apple Watch, it’s an option to add free engraving to the device.
An AirTag is $29 each or four for $99, starting April 30. Users can also but leather accessories, such as key rings, luggage tags and a bag charm from Hermès.
Apple TV 4K with a new Siri remote
The next generation of its Apple TV 4K streaming device is here, with a new Siri remote.
According to Apple, it is made of 100% recycled aluminum, includes a new pad at the top that users can click or swipe through to navigate, as well as a dedicated Siri button on the side.
The remote also has a dedicated power button to switch your TV on and off. The new Apple TV will be available starting April 30, with a 32 GB version for $179 and a 64 GB version for $199.
Apple also recreated its podcast app, including a new section called channels that will broadcast shows.
Apple Card Updates, The Purple iPhone, and More
The company also made changes to its Apple Card offering for spouses and families who share their credit card accounts.
Spouses can now combine and share their Apple Card credit lines while having equal rights on the account and with each person building credit. For families, the company will now let any member over the age of 13 use the family Apple Card account. Apple Card is an Apple-branded credit card issued by Goldman Sachs that the company launched in 2019, available only to iPhone users.
Apple also announced a paid service for podcasts called Apple Podcast Subscriptions. The perks of a podcast subscription will be ad-free listening, early access to new series, and exclusive content. Some of the participating media brands include NPR, the Los Angeles Times, and The Athletic. The paid service will be available in 170 regions and countries next month. Podcast creators will be setting their own pricing.
As a surprise, Apple dedicated some stage time to announce that the iPhone 12 and iPhone 12 mini are now available in purple.
This joins existing models available in blue, green, black, white, and red. The purple iPhone 12 starts at $799 and will go on sale on April 30.